Ride 4 Red Nose Day

Road Cycling Experience to Benefit Comic Relief’s Red Nose Day Campaign to End Child Poverty

Walgreens and PeopleForBikes have joined together to introduce “Ride On for Red Nose Day,” two four-day professional-grade road cycling experiences that will began April 30, 2017 to help support Red Nose Day’s mission to end child poverty.

The unique cycling journeys gave participants the opportunity to experience first-class rides through some of the most spectacular scenery the U.S. has to offer, all while enjoying the camaraderie—and fun—that only comes from pedaling hundreds of miles, side-by-side, in support of a worthy cause.

SAG North America provided professional support from our mobile kitchen for two epic routes – one on the West Coast and one on the East Coast. We fed the participants and crew breakfast, lunch and dinner as well as providing daily ride nutrition.

The West Coast riders started in the seaside city of Santa Barbara, Calif. and continued through the hills surrounding Ojai, Santa Clarita’s avocado groves, and around the rim of the Mojave Desert, before a final approach into Las Vegas through the spectacular Red Rock Canyon.

The East Coast riders departed from historic Boston then headed west through Massachusetts’s “Happy Valley” toward Saratoga Springs, NY, on some of the Northeast’s most classic roads, before heading south along the Hudson River Valley to New York City.

PeopleForBikes, the nation’s leading bike advocacy organization, managed all aspects of the ride experience, including professional sag support to handle all mechanical needs, soigneurs to provide massage and bodywork, five-star meals and refreshments provided by SAG North America, comfortable lodging, luggage transport and much more.

“Having produced our Ride On series for several years now, we’re excited to bring the format to an important cause like Red Nose Day,” said Tim Blumenthal, president of PeopleForBikes. “These rides will deliver great experiences plus the satisfaction of uniting to help kids.”

Image : Meg McMahon


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